My Blog Mood Board & How to Create Your Own

April 3, 2018

It’s so exciting getting ready to celebrate my 2nd Anniversary! I have learned and grown so much as a blogger it definitely feels like it’s been way longer than two years. In my growth, how I see my brand has changed. This is why I decided to create a brand new mood board for my blog.  

On April 24th, I will launch my new website, and decided to take you along with me as I create my new vision. One good thing about having a business that is a website is being able to reinvent yourself whenever needed. I’ve even toyed with the thought of changing my name from Uniquely Created. Guess you will have to wait until April 24th to see if that finally happens.

Well, let’s jump into how to create a mood board!

Ask yourself: When you think about your brand, what do you “see?”

The first thing I did when thinking about my mood board, is to consider the feeling I want my readers to get when visiting and reading my blog.  That led me to think about colors and the feelings they exude. I know I want my readers to feel calm, peace, joy, love, secure, and tranquil.  I researched color psychology to see what colors were associated with these feelings and was super excited when the colors I had already chosen were a match.  

Next, it was time to think about my logo. Save this for after you’ve selected your color scheme, as your logo may incorporate color. You will want your logo and color scheme to be the same in that case.  My current logo incorporates watercolor art which does not fit the new color scheme I’ve selected. Although I believe watercolors work with the feelings of calm, peace, joy, love, security, and tranquility, the bright pink and purple in my current logo have a stronger feeling of passion that doesn’t really work with my vision.

This is when you have to ask yourself, how do I want people to see my brand? The font and design you choose are critical in business to be taken as a serious professional. Think about your writing in college. Did you continue to dot your i’s with circles or decide not to do that anymore because it would make you look childish? I cringe when I need to show an employer my social security card that I signed as a high schooler with circles over my i’s. So embarrassing!

Well, the same thing goes for your logo. You need to like it but your readers need to feel confident going to a site that uses it. They need to be confident that the advice they are receiving from the host is reliable. Your font should also tie in with the feeling you want your readers to get when they visit your site. In my case, my font should promote calmness and love, security and peace.  If I were to pick a font such as the one here, my readers would not get calm, love, peace, nor security from it. This font would be great for a website that is geared towards children or parents with young children.

Creating your logo can be fun and free as well. This does not to be an added expense, especially if you are a new blogger.  I use Google Drawing and Canva to create my images. Both are free and offer an abundance of fonts to choose from/ However if you are not the creative type, you may commission a graphic designer to create a logo for you for about $30.  Since I’m not only creative but a little controlling, I am creating my own logo again. Here are some of the designs I came up with that I feel will compliment my vision.

 

Lastly, it was time to gather some images that depicted the mood I was going for in my vision. This step is important for a blogger because it will guide you in your image selection for your website (static images) and your posts (as well as Instagram and Pinterest).  Having this mood in mind, I have already begun to play around with my post images to see how it would look in a live post.

The mood the images create should be the same feelings your reader will get from your color scheme and logo.  Just as the colors you use in your images will be in the same tones as your color scheme for your site. This cohesion will build brand awareness. Your readers will recognize your work, and potential readers will become familiar with your brand. Big businesses do this with their advertisements. When you are familiar with a brand, you recognize one of their new ads before you even see their logo because they have built that brand awareness. The images they used in their ads all have the same mood. So as a customer, you were able to make a connection because you recognized that ad based on how it made you feel, It’s all about visual stimulation!

Here is an example of what my new mood board may be.

 

If you’ve enjoyed today’s post, please make sure you leave a comment, subscribe to receive notifications of future blog posts, and please head over to my YouTube channel to stay updated on my TTC journey where I post a new video every Sunday. As always, thanks for stopping by!

 

If you have found this inspiring, please share it via Twitter, Pinterest, & Facebook!

xo Tish

P.S. Keep your face towards the sunshine, and shadows will fall behind you. – Walt Whitman

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